In 2013, a mother of twins, Special Education teacher and life coach to families of autistic kids, found herself at a crossroads. She was newly single after a 20-year marriage, trying to figure out who she was now and chart a new course for her life. Around this time, her brother invited her to try a tattoo removal class with him. That sounds pretty random. Except that, this brother was a body art maestro and creator of World Famous Tattoo Ink, Lou Rubino. She said, “Sure.”

Now this wasn’t Anne Marie’s only ink link. Her father was Tattoo Lou, a legendary New York tattoo artist, back in the day when it was a tough-guy business. The siblings used to do their homework in their dad’s studio while he worked. They practically grew up in it.

Anne Marie completed her class and opened a spa with Lou when she was introduced to Permanent Makeup. Her intense passion for learning drove her to explore course after course, to perfect her art. Through all of it, one thing stumped her – and that was the particular behaviour of the colour she used. She thought it might be her technique. But when she brought it to Lou, they realized it was the ink. Lou said, “It doesn’t have to be this way!”

And Perma Blend was born. Anne Marie and Lou took it upon themselves to formulate the perfect pigment. Lou’s tattoo ink development and manufacturing quality have created new industry standards for tattoo artists, and Anne Marie has been so proud to bring that same standard to the world of permanent makeup.

Today, Perma Blend not only provides artists with inks that empower them to bring their true visions to life but champions a thriving community of PMU educators, mentors and artists of varying levels of experience to share and grow as a brand together.